Without awareness, there can be no lead. That’s why an employer brand strategy that both builds brand awareness and generates leads is crucial to effectively hiring top talent. To build a receptive talent pool, you need a full funnel recruitment marketing approach that engages candidates along their whole journey.
Join us for a workshop that will highlight the different approaches needed to achieve brand awareness vs. lead generation and how they complement each other to optimize your recruiting efficiency. An interactive working session will give you the opportunity to start mapping out a plan of your own!
Please find the agenda below:
- 8:30 - 9:00: Breakfast and networking
- 9:00 - 9:45: Keynote presentation
- 9:45 - 10:30: Round table discussions
- 10:30 - 11:15: Hands-on workshop session
- 11:15 - 11:30: Closing remarks and wrap-up