65% - That's the expected boost in a company's job applications on LinkedIn when members have previously interacted with content from that company. On the flip side, there's also a 40% increase in engagement with your brand's content when members first view your jobs. Thus, it should come as no surprise that it's critical for your consumer and employer brands to be aligned. Companies with an integrated brand presence outperform their peers and have an easier time attracting quality talent. It's not enough to just have a strong employer brand or strong consumer brand, you need both.
Join Avani Khanna, LinkedIn Talent Brand Consultant, for this 45 minute session. She will walk through real life examples of companies doing this well and best practices for creating this alignment between your own brands.
This webcast will cover:
- How successful companies are aligning their employer and consumer brands
- Tactics for enlisting your employees as brand ambassadors
- The positive impact brand alignment can have on your company