In 2017, 80% of talent leaders told us that employer brand has a significant impact on their ability to hire great talent, but that employer brand spend only represents 8% of the recruiting budget. Why is there such a disparity? A major reason for this difference is that it's historically been very difficult to measure the ROI of employer branding and secure resources for it. You intuitively know a strong employer brand helps companies hire great talent, now let us show you how to explicitly measure it.
Join Marlene De Koning, Sr. Solutions Consultant, for this informative, 45 minute webcast. She will talk about how to go beyond measuring clicks and share metrics you can use to track the impact of your employer brand.
Expect to learn:
- Metrics that measure progress against your specific objectives
- Steps to pull together a cohesive ROI report
- How to prepare an ROI story for your executive team