With content at their fingertips, talent is more empowered than ever before. Research has shown that 94% of people are more likely to apply to a job at a company that actively maintains its talent brand. So how do you create content that your ideal candidates will want to engage with throughout their journey?
Join Pearce Delisle, Manager - Content Marketing Evangelists, for a 60 minute webcast that will highlight the steps to build a content marketing plan that will effectively nurture your ideal talent.
What we'll cover:
- Why content marketing matters to recruiting efficiency
- Four steps to building a content marketing plan
- Measuring your success with content marketing
Content Marketing Evangelists