Research tells us that a candidate needs 3-10 touch points before applying to a job. That means that your ability to attract and hire top talent is dependent on candidates seeing your employer brand at those touch points along their journey.
Join Alex Horner, Global Talent Marketing & Digital Manager for Mars, for this informative 60 minute session to hear how Mars uses digital and social media to create a consistent candidate journey that attracts talent.
What we'll cover:
- Which key candidate touch points you should consider for your organization today
- How to create and adapt content for those touch points and different audiences
- Reporting and key metrics to show the business impact of this work
See you there!