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Without awareness, there can be no lead. Warm candidates who have been exposed to your employer brand have a 54% higher inMail response rate on average than cold candidates. That’s why an employer brand strategy that both builds brand awareness and generates leads is crucial to effectively hiring top talent. To build a receptive talent pool, you need a full funnel recruitment marketing approach that engages candidates along their whole journey.
Join Kate Sheridan, LinkedIn Solutions Consultant, for this informative 60 minute session that will highlight the different approaches needed to achieve brand awareness vs. lead generation and how they complement each other to optimize your recruiting efficiency.
What we'll cover:
- Tactics to achieve three different types of brand awareness objectives
- Methods to optimize your employer brand campaigns for lead generation
- The positive impact to recruiting efficiency from a full funnel employer brand strategy
See you there!