Great content meets an audience need, highlights your subject matter expertise, and addresses an untapped opportunity. To maximize your content's effectiveness in attracting talent, you should think through a paid, owned, and earned media approach.
Join LinkedIn's Rachel Rickles, Senior Content Marketing Evangelist, for this informative 60 minute session that will walk you through the key steps needed to master this three-pronged content approach.
What we'll cover:
- Understanding candidates' perception and what they care about
- Identifying content gaps and opportunities to attract top talent
- Building out a framework for a paid, owned, and earned content strategy
See you there!