About & Register

Great content meets an audience need, highlights your subject matter expertise, and addresses an untapped opportunity. To maximize your content's effectiveness in attracting talent, you should think through a paid, owned, and earned media approach.

Join LinkedIn's Rachel Rickles, Senior Content Marketing Evangelist, for this informative 60 minute session that will walk you through the key steps needed to master this three-pronged content approach.

What we'll cover:

  • Understanding candidates' perception and what they care about
  • Identifying content gaps and opportunities to attract top talent
  • Building out a framework for a paid, owned, and earned content strategy

See you there!

Register today!

By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and LinkedIn's products and services.  You can unsubscribe from LinkedIn marketing and sales emails at any time by clicking the unsubscribe link in the email. If you are a LinkedIn member, you can control the marketing messages you receive from LinkedIn in your settings. Your data will be used subject to LinkedIn's Privacy Policy.

Featured Speaker

Rachel Rickles
Rachel Rickles
Sr. Content Marketing Evangelist
LinkedIn