What is the relationship between consumer and employer brand? Are they the same, different, or interrelated? We’ve long viewed these as complementary, but sought to better understand the key dynamics between the two through brand new research conducted in partnership with Media Science. Our research also explores the impact of exposure to content about your company on brand perception. We're excited to share our findings with you and illuminate their impact on your employer brand strategy.
Join us for a webcast that will not only highlight this new research, but will arm you with a framework for building a strong employer brand strategy. You'll learn about the cycle of brand strength, the key questions you should be answering, and how to activate a successful content marketing plan.
What we'll cover:
- Impact of the shifting digital landscape on candidates and brands
- Both the interconnectedness and distinction between consumer and employer brands
- Effects of exposure to company news and content on brand perception
- Key questions to guide your employer brand strategy
See you there!