Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Article and Newsletter Ads

Cultivate more readers and subscribers for your native, long-form content.

Create ad

What you can do with Article and Newsletter Ads

Convert prospective customers to engaged readers and subscribers.

Distribute your natively published content at scale to professional audiences on and off LinkedIn.

Distinguish your brand through compelling thought leadership.

Promote Articles and Newsletters created by your brand or thought leaders to establish your industry authority.

Turn your long-form content into a lead generation engine.

Gate Article Ads* with a Lead Gen Form to capture high-quality leads.

*The lead generation objective is not yet available for Newsletter Ads.

Why publish on LinkedIn

LinkedIn is the only social platform where advertisers and members alike can publish long-form articles from their Page or Profile, generating community conversations that help extend the reach of their content.

Our tools make it easy to publish both timely and recurring content, allowing brands to turn an audience into an engaged community.

Article Ads on the feed saw 2.3x higher click-through rate and 1.4x higher engagement rate compared to Single Image Ads with a link to a 3rd party article.

LinkedIn Articles

Publish individual, stand-alone long-form content pieces on a variety of topics that matter most to your audience.

LinkedIn Newsletters

Publish recurring, serialized Articles on a certain topic and instantly build a subscriber community.

Click below to learn more about LinkedIn Articles and Newsletters

Learn more

How to get started with Article and Newsletter Ads

Choose your campaign objective

Select either the Brand Awareness, Engagement, or Lead Generation objective. The Lead Generation objective is only compatible with Article Ads and cannot be used for Newsletter Ads at this time.

 

Once you’ve determined which objective and target audience best suits your campaign goal, select “Article and Newsletter Ads” as your ad format type.

Learn how to get started

Identify long-form content to promote

Leverage your content library to find existing Articles and Newsletter Articles published to your brand’s LinkedIn Page. Choose content that plays to your objective, such as establishing your brand as an industry expert or informing your audience about your organization’s offerings.

To promote long-form content published by your thought leaders, simply search for a LinkedIn member within the content library, find an article post you want to promote, and request the poster’s permission - all through LinkedIn’s Campaign Manager.

Explore Thought Leader Ads

Prove your ROI

Measure the impact of your Article and Newsletter Ads directly from LinkedIn Campaign Manager. Evaluate the performance of your ads by reviewing metrics that align with your campaign goals and objectives. 

If you promote a Newsletter, you can measure subscriptions within engagement metrics.

Learn about reporting

Cultivate more readers and subscribers for your native, long-form content.

Create Article and Newsletter Ads
Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads

Get support