Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

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Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Measure the true impact of your LinkedIn ads.

Measure the ROI of your LinkedIn ads.

Choose your LinkedIn ad format based on your objective and customer journey.

Click-to-Message Ads

Click-to-Message ads capture your audience’s attention with single image ads that redirect to a conversation

Design Recommendations

Single Image Ad File Type: JPG, PNG, or GIF
Single Image Ad File Size: 5 MB
Recommended Single Image Ad: 7680 x 4320 pixels (maximum)
Images less than 401 pixels wide display as a thumbnail image.

 

Conversation Ad Image Type (optional): JPG or PNG
Conversation Ad Image Size (optional): 5 MB
Recommended Conversation Ad Image: 250 x 250 pixel (maximum)
Conversation Ad Banner Creative Type (optional): JPG or PNG
Conversation Ad Banner Creative Size (optional): 2 MB
Recommended Banner Creative: 300 x 250 pixel (maximum)
This banner is not clickable for click-to-message ads

Text Recommendations

Single Image Ad Name (optional): 255 characters
Single Image Ad Introductory text :  600 characters (maximum)

Conversation Name: 255 characters
Subject: 60 characters
Footer/Terms (optional): 20,000 characters
Intro Message: 8,000 characters
Response Message: 8,000 characters
Reccomendation: Keep formating simple. While bulleting, italics, and bolding are available we recommend simplicity for a conversational space.
You can use up to 10 emojis per message layer in a conversation ad campaign. For example, if your conversation ad has four CTA buttons and each button has a Show next message action, you can have a maximum of 40 emojis.

URL Requirements

URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL
Special characters can cause errors, including > < # " % { } [ ]

Image showing click-to-message-ads

For full technical specifications, please visit our Help Center.

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Learn more about LinkedIn Ads