Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Measure the true impact of your LinkedIn ads.

Measure the ROI of your LinkedIn ads.

Choose your LinkedIn ad format based on your objective and customer journey.

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HubSpot

Use HubSpot CRM Platform and web analytics data to inform your LinkedIn Ads strategy and attract high-quality leads.

HubSpot + LinkedIn: A Better Way to B2B

HubSpot is a CRM platform that empowers scaling companies to deliver a best-in-class customer experience, all in one place. We integrate powerful tools that provide standalone capabilities, but truly excel when used together.

 

How HubSpot and LinkedIn Work Together

HubSpot’s integration with LinkedIn empowers businesses to engage their customers with highly relevant ads, social media content, and sales workflows, resulting in a highly-personalized and effective  customer experience. By leveraging the powerful combination of LinkedIn Ads and HubSpot’s Marketing Hub, your business can seamlessly track leads from the initial interaction to the final sale, providing them with a clear and accurate measurement of the ROI of their advertising campaigns.

Benefits

Better understand your ROI: Gain a comprehensive view of how  your ads impact your bottom line so you can draw a clear connection between ad clicks and ad spend.  No more struggling  to prove the ROI of your advertising!

Easy to use: Integrate your HubSpot accounts and LinkedIn Campaign Manager, to enable ad tracking, lead syncing, and apply your tracking pixel. Once connected, leads from LinkedIn lead generation ads will automatically populate your HubSpot account.

HubSpot + LinkedIn Sales Navigator: Connect LinkedIn Sales Navigator with your HubSpot account to send InMail directly from the HubSpot contact record.

Unlock ABM & Integrate Customer Data with Targeting Data: Create LinkedIn audience segments from HubSpot Contacts and Target Accounts to strategically upsell or cross-sell using LinkedIn ads.

"Due to the integration, we were able to quickly see how this [our] campaign truly performed. It provided an ROAS in the top 5% of all campaigns"

Picture of Oliver Tarpey

Oliver Tarpey

VP of Marketing, Connectd


Highlights of using Hubspot with LinkedIn

Targeted lead management

Create highly targeted audiences across contacts and companies

Better Understand ROI

Fully understand which of your ads are influencing your bottom line

One database for Ads leads

Leads from LinkedIn lead generation ads will automatically flow into your HubSpot account

HubSpot + Sales Navigator

Give your sales team rich LinkedIn data during the outreach process within HubSpot's CRM

Integrates with these products or features

Platform:
Pages, Campaign Manager

Ad Formats:
Message Ads, Video Ads, Text Ads, Dynamic Ads, Carousel Ads

Features:
Lead Gen Forms, Conversion Tracking, Contact Targeting, Account Targeting, Retargeting, Revenue Attribution Report