By integrating LinkedIn and HubSpot, ClickLearn transformed its marketing performance and gained the insights needed to prove impact.

The results speak for themselves:

• 400% increase in conversions
  
• 240% return on investment (ROI)

This powerful combination of improved targeting and enhanced tracking empowered the ClickLearn team to forge stronger relationships with target accounts and convert prospects into long-term clients, significantly boosting their growth trajectory.

ClickLearn faced two primary obstacles in their marketing efforts. First, identifying and targeting specific companies within their ICP proved difficult. Traditional marketing methods were too broad and inefficient. ClickLearn needed a way to focus their efforts on the decision-makers within these key organizations.

Second, demonstrating the value of their LinkedIn marketing efforts was problematic. Without robust tracking mechanisms, the team struggled to attribute conversions and measure the true impact of their campaigns This gap in analytics made it difficult to justify marketing spend and strategies.

To overcome these challenges, ClickLearn implemented a two-part solution leveraging the combined power of LinkedIn and HubSpot.

Precision targeting with LinkedIn: ClickLearn used LinkedIn’s advanced targeting features andLinkedIn Sales Navigator to zero in on their ICP with unmatch accuracy. This allowed them to identify and engage high-value accounts and the key contacts with them.

Automated audience syncing & tracking: They established a fully automated integration, seamlessly syncing audiences between HubSpot and LinkedIn. This ensured their campaigns always targeted the most relevant and updated audience segments in real-time. To solve their attribution issues, they implemented LinkedIn’s Conversions API integration with HubSpot. This enabled them to accurately track conversions and measure the direct return on their LinkedIn ad campaigns.