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Target verified HCPs on LinkedIn with relevant messaging during highly influential moments.
Learn more about PulsePoint
PulsePoint, a division of Internet Brands, is a leading health marketing technology company that uses real-time digital and HCP clinical data to activate and optimize HCP campaigns with unmatched precision, transforming health decision-making.
How PulsePoint and LinkedIn work together
Marketers can activate PulsePoint’s custom HCP (Healthcare Professional) audiences directly within LinkedIn, targeting on LinkedIn of verified HCPs based on PulsePoint’s HCP identity graph. This integration powers more precise and HCP-relevant engagement on LinkedIn by healthcare professionals, while enabling omnichannel activation, consistent messaging, and optimized execution across PulsePoint’s digital ecosystem.
PulsePoint enables healthcare marketers to reach PulsePoint validated HCPs with greater accuracy and impact on LinkedIn.
Benefits
Marketers can build Omnichannel Audiences in the PulsePoint platform using NPI lists. These high-value audiences can be instantly activated via Matched Audiences to LinkedIn Campaign Manager, enabling marketers to run highly targeted HCP campaigns at scale.
PulsePoint’s SmartLists™ use real-time digital and HCP clinical activity to dynamically refine targets from a pool of 4.1+ validated HCPs. This adaptive method ensures LinkedIn ads reach the most relevant, engaged professionals, improving campaign efficiency and driving stronger performance.
Earned badges
LinkedIn Certified
Details
Visit PulsePoint website
Region Support
Americas
Specialty
Audiences
Service Type
Self Service
Pricing Model
Other
Resources
• PulsePoint Implementation Guide
Privacy Policy
• PulsePoint Privacy Policy
"PulsePoint offers excellent audience scalability on LinkedIn, driving efficiency in both campaign costs and delivery. Most importantly, PulsePoint ensures we are reaching a highly relevant and engaged HCP audience. CMI Media Group is excited to partner with PulsePoint on their mission to continually enhance HCP targeting capabilities across the non-endemic social media space".
Will Royal
Associate Director, CMI Media Group
Highlights of using PulsePoint with LinkedIn
Integrates or offers solutions for these products and features
Platform:
Pages, Campaign Manager
Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Ads, Dynamic Ads, Carousel Ads, Event Ads, Lead Gen Forms, Spotlight Ads, Follower Ads, Thought Leader Ads
Features:
Matched Audiences
Get started with LinkedIn and PulsePoint