Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
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Revenue Attribution Report

A report that measures the influence your LinkedIn marketing has on revenue.

Connect CRM
Create Business Manager
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Revenue Attribution Report leverages the power of your CRM data to help you demonstrate how your marketing efforts on LinkedIn are influencing business outcomes.

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Why use Revenue Attribution Report?

Prove marketing impact to sales and marketing leadership.

Sync CRM to Business Manager to show LinkedIn marketing’s impact on sales metrics, such as revenue, pipeline, and ROAS.

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Connect LinkedIn marketing initiatives to sales success.

Understand how leads influenced by LinkedIn marketing are converting down the funnel to closed won opportunities.

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Understand what drives results.

Compare with internal reporting to get a better picture of your LinkedIn marketing efforts and make more informed decisions.

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How to use Revenue Attribution Report

Revenue Attribution Report sits within Business Manager. All you need to do is

activate your Business Manager account, sync your CRM, and begin!

Create a Business Manager.

Business Manager onboarding is simple! Add your people, ad accounts, and pages here.

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Ensure your CRM has the appropriate permissions.

Leverage our prerequisite checklist here.

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Head to the Revenue attribution report tab to connect your CRM.

You’ll need your CRM username and password to connect.

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Use Revenue Attribution Report to track key metrics influenced by LinkedIn.

These metrics include revenue won, ROAS, pipeline, and more.

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Why connect your CRM?

An Enterprise customer saw 2x higher average deal sizes from LinkedIn influenced deals vs. non-LinkedIn deals.

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An SMB customer saw LinkedIn influenced opportunities were 39% more likely to close than non-LinkedIn influenced deals.

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Easily sync your revenue data thanks to

integrations with these CRMs

Kick things off the right way

Get the tips that work for your organization from our 
Best Practices Guide.

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Customer Stories

Learn how Revenue Attribution Report has already helped organizations like yours achieve their goals.

Need more help?

Get comprehensive assistance from our Help Center.

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Recommended Resources

Not quite sure where to begin? These will get you heading in the right direction

Revenue Attribution Report Overview

Understand how Revenue Attribution Report can help you demonstrate the true business value of your marketing efforts.

View PDF
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Getting Started Guide

Learn how to connect your CRM to Business Manager to leverage Revenue Attribution Report.

 

View PDF
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Reporting & Analytics

For those looking for resources on measuring ROI of ads.

 

 

Learn More
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Business Manager

Introducing Business Manager. Your place to easily manage all your organization’s Ad Accounts and Pages.

 

Learn more
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Demonstrate business impact with LinkedIn Revenue Attribution Report

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Have questions?

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