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LinkedIn Pages
Make your business discoverable, build credibility, engage with prospects, and highlight your culture and jobs.
Types of LinkedIn Pages to boost your business
Make your business discoverable on LinkedIn and build your presence. Post on this main Page to grow and interact with your followers, view audience analytics, and convert prospects with a call to action.
Extend your LinkedIn Page to spotlight individual brands, business units, or business initiatives. They’re intended to develop a long-term relationship with a specific audience.
Showcase products to LinkedIn members. Categories include a variety of digital products like online courses and e-commerce platforms and administrative support.
Why does your business need a Company Page?
Make your business discoverable on LinkedIn
Make it easy for clients to discover, learn about, and connect with your business. A LinkedIn Page builds credibility and helps people understand what you offer.
Get your business in front of more people
Grow your audience by sharing posts, updates, and content that show up in the LinkedIn feed — where millions of professionals already engage with businesses every day.
Reach and engage with potential clients
Engage directly with potential clients or prospects, join conversations, and stay top of mind with the people who matter most to your business.
*Source: LinkedIn data (July 2025)
How to create your Company Page in 4 easy steps
Click the "For Business" icon
Go to the upper-right corner of your LinkedIn homepage to find the menu of options for companies.
Select "Create a Company Page"
Choose from Company, Showcase Page, or Educational Institution based on your organization type.
Enter your Page details
Provide your company name, industry, website URL, and other essential business information.
Complete your Page profile
Upload a logo and cover image, and write a compelling description for a strong first impression.
Tips and best practices to maximize your impact after you’ve created your Page.
- Complete your Page and grow reach
- Engage to build your audience
- Track and measure
Complete every section
Pages with complete information get 30% more weekly views than incomplete pages. Add your logo, banner, description, website, and contact info to make your business look professional and credible.
Reach more people
Start growing your Page followers by inviting people in your LinkedIn network — customers, partners, advisors, and prospective clients who already know your business.
Leverage employees
Ask employees to invite their contacts to follow your Page. When your team invites their own connections, your Page reach grows even faster.
Complete every section
Companies that post weekly see 2x higher engagement. And when someone engages with your post, invite them to follow your Page to grow your audience even faster.
Engage with your community
Ask thoughtful questions and respond to any comments. Engagement with followers builds trust and helps you stay top of mind.
Use compelling visuals
Posts with images get 2x more comments; video drives 5x more engagement. Add photos, videos, or graphics that show your business, team, or customers in action.
Optimize your Page and content
See what’s working and where to improve with powerful analytics. Discover trends for Page visits, track performance of your posts, and how you compare to competitors.
FAQs
LinkedIn has a few pages to choose from, depending on your business’s goals.
Here are a few:
- Company Pages (free): Make your business discoverable on LinkedIn and build your presence with this main business Page. Post on your feed to grow your audience, engage with potential clients, view analytics to understand your audience, and add a call to action to attract and convert prospects.
- Showcase Pages (free): Extend your Page to spotlight individual brands, business units, or organization initiatives. They’re intended to develop a long-term relationship with a specific audience.
- Service Pages (free): Make your services discoverable to LinkedIn members. Any LinkedIn member can message you for free about your services and request a proposal for your services.
- Product Pages (free): Highlight your products to LinkedIn members. Categories include a variety of digital products like online courses and e-commerce platforms and administrative support.
- Career Pages (paid): Help people learn about your culture and your organization to attract talent to job opportunities. You can add a Life or What We Do tab to create a targeted audience for your Page.
Company Pages help members find, learn about, and connect with your business. Other benefits: establish credibility, reach over 1 billion professionals worldwide, showcase your products and services, recruit top talent, and find qualified prospects for your business.
Once your Company Page is created, click the "Create a post" button to share updates, articles, images, and videos. You can schedule posts, tag other companies, and add hashtags to increase visibility.
LinkedIn Ads link back to your Company Page, helping build followers and credibility while driving traffic to your website or landing pages.
Small businesses can make their business discoverable, establish thought leadership, grow their audience, and engage with potential clients and prospects and industry peers — at no cost.
Post regularly, engage with your audience, use high-quality visuals and videos, complete all profile sections, encourage employee advocacy, and analyze your performance metrics to optimize your strategy.
Yes, you can highlight products and services through posts, create dedicated Showcase Pages for specific offerings, and use your Page's "Products" section to feature your key solutions.
Try a Premium Company Page to help your Page stand out and convert more LinkedIn members into clients for your business.
*Source: LinkedIn data (April 2025)
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