Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Ad targeting   >   Retargeting

Retargeting

Make your brand stand out throughout the buyer journey with Retargeting on LinkedIn.

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What you can do with Retargeting

Tailor your message to the moment

Personalize content to your target audience based on actions they’ve taken with your brand.

Accelerate the buyer's journey from awareness to conversion

Drive sales and collect quality leads by guiding prospects along their purchase path.

Engage your audience before, during, and after your event

Retarget attendees pre and post-event with a robust set of marketing tools to engage at all points in the event lifecycle.

Get started with Retargeting

Create a target audience

From the Account Assets tab, click on create an audience. You can choose to retarget by website, video ads, Lead Gen Forms or soon, a LinkedIn Event.


Learn more about these different retargeting options.

Image of LinkedIn interface for creating audiences to retarget

If retargeting visitors to your website, add the LinkedIn insight tag

The LinkedIn Insight Tag can be used to help you track conversions, retarget, and get real-time insights on the professional traits and content preferences of your website visitors.


Learn how to add the Insight Tag to your website.

Screenshot of Campaign Manager with LAN insight tag code

Let your audience build

Your target audience will take up to 48 hours to build and will continue to grow as more LinkedIn members visit your site or engage with your LinkedIn ads.


Once your audience is built, you can add it to a remarketing campaign using any of our ad formats.

Screenshot of Campaign Manager with list of audience created for ad formats

Retargeting success stories

Grow your business with LinkedIn retargeting

Have questions?

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Learn more about LinkedIn Ads

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