Define target audiences based on the pages they visited on your site.
Tailor your ad content
Reactivate visitor interest by delivering content that's relevant to them.
Convert more prospects
Guide prospects along their buying journey, and drive sales and qualified leads.
Get started with Website Retargeting
Add the LinkedIn Insight Tag to your site
Once added, sign in to Campaign Manager, click on Tools, and choose Insight Tag. Your website will be listed as Verified if your tag is added properly.
Skip this step if you already have the Insight Tag on your website.
Create audiences to retarget
Once you’re on the audience creation page in Campaign Manager, click on Create an audience to retarget, and follow the setup steps to define website segments for your campaigns.
Let your audience build up
After you’ve installed the Insight Tag and defined audience segments, your audience will grow as more LinkedIn members visit your site.
Each website segment must generate at least 300 people before ads can be delivered to that retargeted audience. Depending on your site traffic, your audience may take up to 48 hours to build.