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Reach an audience of 1 billion+ business professionals
Professionals worldwide gather on LinkedIn to stay connected and informed, advance their careers, and work smarter
How our members break down across 200 countries and territories.
- Asia-Pacific: 277 million users
- Europe: 257 million users
- North America: 233 million users
- Latin America: 156 million users
- Middle East & Africa: 60 million users
Marketers can tap into our powerful professional demographics data
- Learn more about audiences through professional demographics
- Zero in on intent, behavior, engagement, interests, and more
- Reach the LinkedIn audience involved in the buying decision
"With these campaigns, we can know exactly who this job title is that’s in front of this ad, and what company they’re at. And it makes our job of finding these people much easier."
Senior Manager
Reach your target audience with precision and scale with our different marketing solutions.
Find your target audience matched to a list of your contacts, by company, or recent engagement.
Learn why today’s LinkedIn audience is a more actionable, receptive, and powerful consumer.
Find your target audience matched to a list of your contacts, by company, or recent engagement.
Our advertising platform empowers you to deliver against any and all marketing objectives: brand awareness, engagement, lead generation, and conversions.
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Our journey to 1 billion members
2003 LinkedIn is founded
2004 Reaches 1 million members
2005 First ad appears on LinkedIn
2007 Reaches 10 million members
2008 Text Ads launches
2011 Reaches 100 million members
2013 Sponsored Content launches
2017 Lead Gen Form launches
Reaches 500 million members
2018 Pages launches, Video Ads and Carousel Ads debut
2023 Reaches 1 billion members
See how to leverage the world’s largest professional network.
Connect to opportunity
Start reaching the world's largest professional audiences.
Frequently asked questions
What is the LinkedIn Audience Network
The LinkedIn Audience Network is a feature that allows you to extend the reach of your single image, carousel, and video ads by delivering beyond the LinkedIn feed to members on third-party apps and sites.
What is the ideal audience size?
The minimum audience size required to run an advertising campaign is 300 members; however, to have the optimal scale for your campaign, aim for an audience size of 50,000 or more for single image and text ads and over 15,000 for message ads.
Can you add or exclude audiences on LinkedIn?
LinkedIn’s targeting allows you to customize your audience using LinkedIn’s demographic/firmographic data and your data such as matched audiences. The ‘AND-OR’ feature helps you further refine your targeting criteria by using either ‘Narrow’ or ‘Exclude’ audiences. For example, you can target the job title of Software Engineer OR the Software Engineer skill AND have 5+ years of experience AND exclude the job title of Design Engineer.
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