Finance Marketers: Win the Affluent Millennial Persona

Affluent Millennials are on the brink of a massive generational transfer of personal wealth and, as one of the largest generations in history, this powerful demographic will command major changes within the finance industry.

A recent study by LinkedIn & Ipsos of 9,200 Millennial and Generation X Internet users across seven countries examined the preferences and behaviors impacting the financial decisions of Affluent Millennials. It reveals valuable insights financial organizations can use to begin appealing to this influential digital generation and capture their loyalty long into the future.

The whitepaper “Wining Affluent Millennials: How this Power Persona is Reshaping the Finance Industry” is now available in seven country-specific versions, including:

  • Australia
  • Brazil
  • Hong Kong
  • India
  • Singapore
  • United Kingdom
  • United States

LinkedIn and Ipsos study provides actionable insights on:

  • How Affluent Millennials are dramatically reshaping the future of the finance industry.
  • How Affluent Millennials are preparing for tomorrow.
  • What Affluent Millennials are looking for in a financial services provider and why it’s important to begin strengthening relationships with them today.

Download “Winning Affluent Millennials: How This New Power Persona is Reshaping The Finance Industry” now for data and insights that will shape the way financial firms target and serve Affluent Millennials.

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