Your blog is like a port in a social media storm. A stable port where you can test content types, messages, length and attract customers to a property that you fully own. Not to mention, when done right the blog can offer immense search engine marketing benefits.
But how do you know you’re doing it right and maximizing your blog’s potential? The team at LinkedIn Marketing Solutions set out to answer that question 18 months ago.
Download this guide to discover how LinkedIn:
- Grew the LinkedIn Marketing blog 30x in 18 months
- The long list of lessons learned in the process
- How we took a data-driven, customer focused approach to growing the blog
- BONUS: Tactics and checklists you can leverage to grow your blog