This short, hands-on workbook is your new sidekick for content marketing success. Rate yourself on how well your content marketing strategy has performed in the past, organize all of your existing assets and map them to the purchase cycle. Jot down the content marketing metrics you used to watch, then cross them out. (Or just draw paper airplanes, clouds and rainbows - whatever works for you.)
Once you’ve successfully crossed the t’s and dotted the i’s on your checklists and exercises, give yourself a high-five! You just passed our beginner’s class in Content Marketing 101.
When the final class bell rings, here’s what you’ll have learned how to:
- Determine if your content marketing deserved an A+
- Develop buyer personas and a global editorial calendar
- Publish on LinkedIn
- Measure your results for maximum impact
Download your workbook today!