There are 8.2 million C-level executives on LinkedIn. It’s easy to blend into the crowd, but far more valuable to stand out.

No matter the industry or vertical, there’s a set of universal best practices for executives on the LinkedIn platform. We’ve developed some of these through our own institutional knowledge, as well as insights from focus groups with world-class execs. We then put our findings into an actionable step-by-step playbook.

Download the LinkedIn Executive Playbook to learn how to:

• Set up your profile and strategic connections to meet your objectives
• Tailor notification and privacy settings for the experience and transparency you desire
• Track innovations, trends, and relevant news within your niche
• Establish yourself as an authentic thought leader
• Attract and retain top talent