The objective of lead generation is not just to generate more leads; it’s to generate more of the right leads. If you want to be a better lead generation marketer, that’s what you should be aiming for – and that’s what this book will help you to achieve.

This guide will show you:

  • The metrics you’ll use to judge success
  • How to target the right prospects
  • How to choose the formats for the prospects you’re targeting
  • How to align your targeting, bidding strategy and touchpoints

 

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