The objective of lead generation is not just to generate more leads; it’s to generate more of the right leads. If you want to be a better lead generation marketer, that’s what you should be aiming for – and that’s what this book will help you to achieve.
This guide will show you:
- The metrics you’ll use to judge success
- How to target the right prospects
- How to choose the formats for the prospects you’re targeting
- How to align your targeting, bidding strategy and touchpoints