The objective of lead generation is not just to generate more leads; it’s to generate more of the right leads. If you want to be a better lead generation marketer, that’s what you should be aiming for – and that’s what this book will help you to achieve.

This guide will show you:

  • The metrics you’ll use to judge success
  • How to target the right prospects
  • How to choose the formats for the prospects you’re targeting
  • How to align your targeting, bidding strategy and touchpoints


By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and LinkedIn's products and services. If you are a LinkedIn member, you can control the messages you receive from LinkedIn in your settings. If you are a guest, you can unsubscribe from LinkedIn marketing emails at any time by clicking the unsubscribe link in the email. Your data will be used subject to LinkedIn's Privacy Policy.