Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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LinkedIn Conversation Ads

Start quality conversations with professionals through a choose-your-own-path experience.

Create Ad

LinkedIn Conversation Ads

Start quality conversations with professionals through a choose-your-own-path experience.

Create Ad

LinkedIn Conversation Ads

Start quality conversations with professionals through a choose-your-own-path experience.

Create Ad

What you can do with Conversation Ads

Deepen engagement with your audience

With member initiated conversations, you can

reach professionals at the right time, when

they’re ready to engage. Use multiple call-to-

action buttons so prospects can access the

content and offers they want, such as a

whitepaper or event page, all in one ad.

Illustrated icon of a hand interacting with a webpage.

Turn Conversation Ads into quality conversions

Drive higher quality leads more quickly into

your pipeline by asking qualifying questions

and including Lead Gen Forms for instant,

easy lead collection.

Illustrated icon of two people using chat messaging.

Better understand your audience's intentions

Gain deeper insights about your target

audience with detailed click reporting

showing how many people are interacting

with your LinkedIn Conversation Ads and

offers and how engaged they are in the

conversation.

Illustrated icon of a magnifying glass highlighting a user

Conversation Ad success stories

Anne Gebhardt
Digital Marketing Manager
Episerver

Episerver

"With Conversation Ads, we managed to increase our audience engagement, while cutting our CPC in half. They allow us to offer our audience a variety of information in one attractive ad format - and without forcing them to leave the LinkedIn platform."

Anne Gebhardt
Digital Marketing Manager
Episerver

AJ Wilcox
Founder
B2Linked

B2Linked

"You can approach someone with a message and then let them choose a pathway and have what feels like an authentic conversation. It endears people to you. It's much more authentic and has performed extremely well."

Watch video

AJ Wilcox
Founder
B2Linked

Daniel Han
Sr. Analyst, Corporate Marketing Salesforce Canada

Salesforce

"Conversation Ads provides us a way to let the user choose which content they'd like to consume in an interactive format. This has resulted in higher engagement & stronger ROI."

Daniel Han
Sr. Analyst, Corporate Marketing Salesforce Canada

Chase Gladden
Growth Marketing Manager
Hired

Hired

"The clickthrough rate with Conversation Ads was almost five times higher than what we'd seen previously, which goes to show the level of engagement is pretty wild when you're able to provide multiple opportunities to click."

Chase Gladden
Growth Marketing Manager
Hired

Episerver
B2Linked
Salesforce
Hired

How to get started with Conversation Ads

Choose your campaign objective

Different marketing goals require different types of conversations. With Conversation Ads, you can achieve multiple marketing objectives by setting up an interactive experience that feels personal to your audience.

Customize your campaign to drive brand consideration, drive traffic to your landing pages, and generate high-quality sales leads.

Learn more

Image of a desktop user interface highlighting objectives.

Create conversations that speak to your objective

Start conversations with a professional audience directly in LinkedIn Messaging to drive engagement in a more personal way.

To drive brand consideration, try sharing a customer success story or offering a product showcase.

To generate leads, create a conversation that invites prospects to an event or drive webinar sign-ups. You could also promote content offers or schedule product demos. Get started with these templates.

Create ad

Gain new, valuable insights about your prospects and customers

View your campaign performance directly in Campaign Manager. Get insights into how your conversation is performing with detailed click reporting. Use demographic reporting to optimize targeting so you drive demand with the right audience.

Learn more