To create a successful and sustained enrollment strategy today, higher education marketers need to look beyond lead volume and focus on lead quality.
High-performing student candidates lead to higher graduation rates and successful alumni who become ambassadors for their alma mater – creating a virtuous cycle that proves quality does matter.
To understand how universities can improve quality throughout the student journey, LinkedIn and Carrington Crisp conducted two separate studies in an effort to answer the following questions:
- Is the graduate degree still relevant?
- What characteristics do successful graduates share, and how can universities attract similar prospects?
- How is social media used by business school admissions and career professionals to improve outcomes?
- How can business schools optimize their usage of LinkedIn to improve quality of applicants and success of alumni?