Your B2B buyers are always on. They’re self-educating on desktops, laptops, and mobile devices round the clock. Seventy-three percent of business people research business purchases in the evenings, and 51 percent do so on weekends. Because your buyers are “always-on,” your content strategy must be too. After all, content never sleeps. It’s consumed at work and during commutes, over coffee and in between meetings, on every possible gadget, and in every time zone around the globe.
Download this guide to always-on marketing to learn:
• How you can deliver the right content, at the right time, on the right device — at every stage of the buying process.
• How you can shift your marketing from a campaign mindset to an always-on dialogue.
• Why your social media and display advertising have become part of always-on programs — just like your website, you’d never turn them off.
Download “The Sophisticated Marketer’s Crash Course in Always-On Marketing” today.