Business to Business Marketers: Deliver A Campaign That Makes A Difference
Small businesses are the engine of growth in the United States and its crucial they have access to capital. But simple and straightforward approaches to business lending seem to be no more than a dream. Our latest case study Engine of Growth highlights how SnapCap succeeded in developing a targeted, tailored campaign that showcases its unique and uncomplicated approach to business lending.
Through the partnership with LinkedIn Marketing Solutions: Financial Services, SnapCap created a platform for highly targeted content distribution that allowed it to:
- Promote its loan products and services to a wide audience of business owners and decision makers
- Build long-term relationships and position itself as a preferred service provider within the small business community
Since 2015, SnapCap has collaborated with LinkedIn to gain valuable access to small business owners spanning a wide range of industries. Relevant, insightful content helped SnapCap amplify engagement with its target audience to achieve:
- Tenfold increase in followers since the start of 2016
- Larger loan approvals resulted from better quality leads
- Higher conversion rates achieved in loans taken out by qualified merchants
- Sponsored Content provided a meaningful contribution to the loan totals
- Majority of users accepted a product faster than other marketing channels
Download Engine of Growth now to find out more about how LinkedIn Marketing Solutions: Financial Services can help your organization rethink its customer journeys.