Event Marketing Guide and Tools

Executing a flawless event that delights customers and delivers ROI is a complex and resource-heavy beast. While 72 per cent of marketers in Australia used events in the last year, that doesn’t mean this popular tactic was easy.*

To help marketers, LinkedIn is unveiling the strategy we use at every stage of an event execution lifecycle – planning, attendance-driving promotions, on-the-day support, and important post-event actions.

Not only will you find advice and recommendations in the "Sophisticated Marketer's Guide to Events –Australia", we’re including additional templates that our team uses at crucial milestones.

Templates for download:

  • Event plan
  • Speaker brief
  • Run sheet
  • Feedback form

*Content Marketing Institute (CMI), “Content Marketing in Australia 2017: Benchmarks, Budgets, and Trends,” November 14, 2016

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