The traditional ‘marketing-led’ approach to thought leadership isn’t working; less than 30% of content is actually deployed.
But a next generation model, pioneered by LinkedIn Marketing Solutions (LMS), aims to ‘flip the funnel’, driving engagement throughout the full journey.
Our latest case study Crack the ‘Last Mile’ of Thought Leadership demonstrates how LMS implemented this new approach in its Financial Services vertical.
The resulting campaign, ‘The World FinTech Report 2017’, illustrated what these ‘next generation journeys’ should look like, achieving success for the vertical across the board:
- 33% year-on-year growth to become the second biggest revenue-generating sector within LMS
- 10x return on marketing investment through new sales pipeline generation
- 97% satisfied or very satisfied with the event
Download Crack the ‘Last Mile’ of Thought Leadership to find out more about how LinkedIn Marketing Solutions: Financial Services can help your organization drive engagement throughout the entire customer journey.