Events are regarded as the pinnacle of face-to-face marketing. They are an invitation to your target audience to take a step closer, to physically engage and forge an emotional bond with your brand.
Executing a flawless event that delights customers and delivers ROI is a complex and resource-heavy beast. In India, events are a natural part of the marketing mix. Industry analysts estimate that, on average, brands reserve 25-30% of their advertising budgets for creating or sponsoring events.
Whether you’re looking to adapt your existing regional strategy to the India market, or looking to build one from scratch, we’ve put together this step-by-step comprehensive guide to help you find event marketing success here.
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