Financial services organization Mizuho maximized LinkedIn Marketing Solutions’ unique targeting functionality to cut through today’s content noise and raise brand awareness amongst its target audience. The results seen were above and beyond expectations.
How do you increase brand recognition in a busy market while delivering an authentic and natural message?
That was the exact challenge facing one of Asia’s largest financial services institutions, Mizuho Financial Group, who in 2016 with Mizuho Americas looked to expand westwards.
The challenge was difficult enough. Brand awareness in a crowded marketplace was negligible. Trust in financial services, while getting better, was still low. Add to the mix the audience of corporate finance executives and institutional investors – a notoriously difficult segment to reach – and the size of the problem facing Mizuho seemed insurmountable.
In this case study you will learn how Mizuho implemented a highly-targeted content marketing campaign that achieved:
- 4x more engagement
- Served relevant content to targeted audiences
- Successfully attained brand awareness in a crowded marketplace
Download The Aim Game: How to Deliver Your Message with Precision now to discover the secrets to Mizuho’s success and how partnerships with LinkedIn Marketing Solutions : Financial Services helped target the right audience, with the right content at the right time.
Download now