The Rise of B2B Product Reviews
Today, consumers have more control than ever over a brand’s reputation — with online, influencer, peer and colleague feedback all impacting the B2B path to purchase. For marketers, the review ecosystem has created a huge opportunity to drive ROI and reach new customers — but, with influence coming from all directions, it can be tricky to understand exactly how to leverage product reviews as part of your marketing strategy.
To lend an expert voice, we’ve partnered with G2 Crowd to develop a marketer’s guide to B2B product reviews. In The Rise of B2B Product Reviews: How B2B Marketers Can Leverage Customer Voices to Drive Relevance and Revenue, we’ve gathered research, subject matter expertise, thought leadership, and customer stories from today’s B2B review economy — consolidating everything you need to know related to leveraging and engaging with B2B product reviews.
Download our guide to learn:
- Why reviews are increasingly important to B2B marketers
- How B2B marketers can leverage B2B product reviews
- How B2B marketers can encourage their customers to write product reviews
- How to leverage negative reviews
- Why B2B product reviews are part of a larger push toward investing in customer voice as a business and marketer