B2B Marketing Jumpstart to ABM

Dive deeper into the world of B2B Account-Based Marketing.

In a survey of more than 800 global B2B marketers, we found that over half (56%) leverage an Account-Based approach on LinkedIn to drive business growth. We took a look at their keys to success, approaches to measurement, and the industries leading Account-Based Marketing. Read further to learn more about what your professional peers had to say about ABM!

47% of B2B marketers use ABM to improve the efficiency of their marketing and boost return on investment (ROI)
40% of B2B marketers still find it challenging to develop the right content for their target audience
APAC leverages strategic, 1-to-1 ABM more so than any other region (72%)

Download Now!

First nameis a required field
Last nameis a required field
Companyis a required field
Emailis a required field
Country/Regionis a required field

By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and LinkedIn's products and services. You can unsubscribe from LinkedIn marketing and sales emails at any time by clicking the unsubscribe link in the email. If you are a LinkedIn member, you can control the marketing messages you receive from LinkedIn in your settings. Your data will be used subject to LinkedIn's Privacy Policy.