Dive deeper into the world of B2B Account-Based Marketing.

In a survey of more than 800 global B2B marketers, we found that over half (56%) leverage an Account-Based approach on LinkedIn to drive business growth. We took a look at their keys to success, approaches to measurement, and the industries leading Account-Based Marketing. Read further to learn more about what your professional peers had to say about ABM!

  • 47% of B2B marketers use ABM to improve the efficiency of their marketing and boost return on investment (ROI)
  • 40% of B2B marketers still find it challenging to develop the right content for their target audience
  • APAC leverages strategic, 1-to-1 ABM more so than any other region (72%)

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