Our latest issue of The Sophisticated Marketer Quarterly takes on the task of busting marketing myths. B2B marketing is filled with ideas that feel like common sense – because we’ve heard them so often. However, when you examine these ideas closely, you often find they’re based on little more than myths. This issue sets out to bust these myths and replace them with tactics, tips and fresh thinking that’s based on insight and experience, and proven to deliver the results that really matter.
You can read our latest issue online now and you can also subscribe to our free print edition here. Issue 7 is packed with:
- Why evergreen content delivers greater ROI
- The targeting myths that waste your budget
- The brands that win by flaunting their flaws
- What 5G and Blockchain really mean for your strategy
- Lessons from great lead gen campaigns, the best applications of LinkedIn Live, and much more
Read our latest issue and bust B2B marketing myths.
Give yourself a different perspective on B2B marketing.
Subscribe to get your free copy or read online now.
**Subscription to receive a print copy is available in EMEA & North American regions only**