Never in living memory have marketing and sales had to adapt to such massive change in such a short space of time. This special home edition of the magazine pulls together all of the latest insight and expert advice for sales professionals and marketers navigating this situation.
You can read our latest issue online now. Issue 8 is packed with:
- Organic marketing tactics and techniques to keep your brand visible when budgets are tight
- The best free resources being made available for sales and marketing teams
- LinkedIn analysis of the most influential thought leadership during the crisis
- A guide to hosting virtual events
- Expert advice on creating compelling video content from home
- The business case for advertising in a downturn
- Insight from sales and marketing leaders on the strategies they’re adopting
- Expert contributions from McKinsey’s Michael Betz and B2B Institute Research Fellow Peter Field
- New research with Edelman on the role of trust in the new landscape
Read our latest issue and learn how to navigate the new normal.