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Screenshot of the window to choose your objective

Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.

Your chosen goal—impressions, clicks, or video views to name a few—will determine the rest of your campaign creation experience.

Reach the right audience by using LinkedIn’s targeting tools for campaign success.

Choose from over 20 different audience attribute categories including: Company size, Skills, Job title, Job seniority and more.

Screenshot of a sample promoted post, "Learn how to understand the value and needs of your customers by improving your workflow."

Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns.

Sponsored Content appears directly in the LinkedIn feed of professions you want to reach, and comes in three different formats: single image ads, video ads, and carousel ads.

Message Ads lets you reach your prospects on LinkedIn Messaging, where they increasingly spend most of their time - and where professional conversations happen

Select a Dynamic Ad format to personalize your creative for each member in your target audience at scale. Dynamic Ads use LinkedIn profile data - like photo, company name, and job title - to personalize ads.

Text Ads are simple but compelling pay-per-click (PPC) or cost-per-impression (CPM) ads.

Screenshot of the window to budget and schedule a campaign

LinkedIn ads are sold through an auction. When you run ads, you compete with other advertisers who want to reach a similar target audience.

Control your investment by setting a daily budget, a total budget, and maximum bids. You can start and stop your ads at any time.

LinkedIn ads let you choose the type of activity you want to pay for: CPC, CPM, CP

You can track your campaign’s overall impressions, clicks, social actions and budget.

Using this data, you can edit your ads, refine your targeting, adjust your budget, and toggle ad variations on and off based on performance.

Screenshot of a sample bar graph of the number of impressions, clicks, social actions, and total spend over time.
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