The Science of Brand
Knowing about a brand is a massive first step towards buying a brand.
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Do business where business is done.
When you market on LinkedIn, you reach customers ready to do business.
Build Brand Awareness
• Understand your audience with LinkedIn Website Demographics
• Determine your targeting approach
• Leverage your existing creative and content
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Drive Website Traffic
• Determine content distribution strategy - campaign vs. always on
• Align ad type with marketing goals
• Measure and optimize
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Generate Leads
• Leverage thought leadership to generate leads
• Map lead generation content across the funnel
• Convert seamlessly with pre-populated forms
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The power of brand
Explore the role of brand in marketing, and business, success.
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Measuring Brand Impact on LinkedIn
Explore how LinkedIn measures the impact of brand, in partnershp with Neilsen.
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The War on Brand
In a lot of marketing departments, there’s a war being waged between brand marketers and lead generation marketers.
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From Brand to Demand
How to cultivate meaningful marketing impact from your brand.
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