The ‘Read Me’ series by LinkedIn is a trilogy of essential guides that will equip you with insights into our platform, its features and functionalities, and how you can best leverage these to achieve your marketing objectives, no matter what they are.
While the guides are best read together, there’s no fixed order. One way to determine where to start is by considering your priorities.
Long-term
business growth
Building a strong business
case for branding
Using mainly
organic content
Read Me If You Want
to Build Your Brand
on LinkedIn
Short-term sales and
marketing results
Improving lead quality
and quantity
Using mainly
paid advertising
Read Me If You Want
to Drive More Leads
on LinkedIn
A balance of long- and
short-term results
Maximising campaign
effectiveness
Using an integrated
organic + paid strategy
Read Me If You Want
to Advertise Better
on LinkedIn
Check out our Watch Me Series to learn more about advertising on LinkedIn.
