Four Pillars to maximise FinServ marketing performance

Customer needs and behaviours have changed, and FinServ firms are reshaping their strategies to put the customer at the heart of all their business decisions. But there is another re-alignment that must also take place. FinServ firms must bring their sales and marketing teams closer together – ensuring on-point messaging that speaks to customers’ needs and hopes.

LinkedIn commissioned Forrester Consulting to carry out in-depth research into the realities of alignment for sales and marketing directors and managers. A massive 91% of those in FinServ said that they agreed that sales and marketing alignment is the largest opportunity for improving business performance today.

This guide will help you to maximise the opportunities of FinServ sales and marketing alignment. Learn how to create enormous potential – and deliver revenue growth – for your FinServ business.

Download today.