Find out how the Institute of Management Accountants (IMA) optimized its targeting efforts to reach and engage the right professionals for their offering. Specifically, how: - IMA saw a 513% increase in email signups compared to the year prior - LinkedIn accounted for 41% of the total number of email signups in their most recent campaign The infographic also outlines actionable insights IMA has gleaned from their experience with LinkedIn Marketing targeting capabilities.
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