Find out how the Institute of Management Accountants (IMA) optimized its targeting efforts to reach and engage the right professionals for their offering.

Specifically, how:
- IMA saw a 513% increase in email signups compared to the year prior
- LinkedIn accounted for 41% of the total number of email signups in their most recent campaign

The infographic also outlines actionable insights IMA has gleaned from their experience with LinkedIn Marketing targeting capabilities.