5 New B2B Customer Engagement Strategies
Infographic: How IMA Optimized Its Targeting Efforts on LinkedIn
Infographic: How IMA Optimized Its Targeting Efforts on LinkedIn
Find out how the Institute of Management Accountants (IMA) optimized its targeting efforts to reach and engage the right professionals for their offering.
Specifically, how:
- IMA saw a 513% increase in email signups compared to the year prior
- LinkedIn accounted for 41% of the total number of email signups in their most recent campaign
The infographic also outlines actionable insights IMA has gleaned from their experience with LinkedIn Marketing targeting capabilities.
