What Type of Content Works for a Unified Brand Strategy?
Between corporate brand, talent brand and consumer brand, organizations need a more unified approach to consistently and authentically engage their audience.
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Discover the latest hiring trends for B2B marketers
LinkedIn data shows that to stay competitive, marketers must continue to grow their digital marketing skills, while brands must leverage their marketing departments to attract the best and brightest talent.
Live with Marketers: 2022 Marketing Jobs Outlook
Marketers left their jobs in 2021 in search of more flexibility and a sense of purpose. In this episode of Live with Marketers, we’re talking about LinkedIn’s new report on the changing marketing jobs landscape.
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Turn Your Employer Brand Into a Growth Driver
Learn why we’re entering an era of the unified brand, where employer branding can contribute to the growth of your business.
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New Data on Employer Brand and Marketing Talent
The pandemic caused millions of us to re-evaluate what we want in our careers – globally, employees are rethinking how they work, when they work and WHY they work.
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Why the Most Valuable Brands Are Unified Brands
Telling a unified brand story delivers double-digit increases in sales, candidate applications and content engagement. Learn more from this Infographic.
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What Women in Marketing Want From Their Employers
The trends surfaced by our latest jobs outlook around women in marketing can give brands some insights into how they can appeal to highly talented female marketers who are seeking new opportunities.
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Why Marketers Are Making Career Pivots
As marketers migrate from job to job and place to place during the Great Reshuffle, brands must refocus their attention on building supportive environments for their employees.
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A Regional Breakdown of the Marketing Jobs Outlook
The Great Reshuffle is happening all over the world. Learn how marketers in North America (NAMER), Asia-Pacific (APAC), and Europe, Middle East and Africa (EMEA) are taking control of their careers.
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Why Your Employer Brand Is More Important Than Ever
Brand awareness alone is not enough to attract or retain talent; today’s workforce wants to establish connections with companies that invest in their wellbeing, are flexible, and take stances that authentically align with their values.
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Gender Diversity in Marketing
Female representation in marketing is strong. Not only are most marketing jobs held by women, LinkedIn data shows that most marketing leaders are women, too. However, women of color are severely underrepresented in leadership roles.
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How Women Are Advancing in the New World of Work
An in-depth look at gender diversity trends across the marketing landscape reveals promising developments and some key shortcomings.
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Discovering New Career Opportunities
As the economy begins to recover, marketing jobs are pivoting toward remote work and more flexible staffing. Marketers are also relocating to cities like New York and Atlanta to advance their careers.
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Reimagining the Marketing Role in a New World of Work
See how the rise of remote work is impacting marketing. Find key insights and eye-opening trends inside.
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Top Jobs and Skills During the Pandemic
During the pandemic, half of the top 10 jobs posted on LinkedIn have been in the digital marketing or social media space.
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Key Hiring Trends & Insights
To get a clear read on the marketing landscape and its evolving nature in modern times, LinkedIn has analyzed key hiring and job listing trends to understand how marketing is changing and which skills rose in demand during the pandemic.
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A Look at the Jobs and Training Skills in Highest Demand
Adding new job skills is crucial to a successful marketing career. We look at the most in-demand jobs and skills in the field and their implications for marketers.
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Our Stats Show How the Pandemic Changed Marketing Jobs
A quick look at key hiring trends pertaining to the marketing function as businesses transition to a new world of work.
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