Compromise. It seems to have been the focus within financial services marketing for too long: reduced budgets, confusion across channels, rapidly evolving customer demands and the COVID-19 pandemic.
But the tide is turning and the industry is evolving. Marketers need to understand the best ways to adapt and create best practices to help manage change, combining previously opposing forces to nurture new ways of thinking.
This is a chance for marketers like you to refresh core messages, reconnect with audiences, and change perceptions.