The harmony between organic social and paid media may not be immediately apparent because they have such distinctive flavours but LinkedIn research has found that blending the two can produce healthier marketing results.
Page Followers exposed to organic and paid content are 61% more likely to convert* compared to those only exposed to paid media
*Based on global platform data
If you’re keen on developing your own perfect blend of organic and paid, download our free guide to get started!
Inside the guide:
Why professional communities are core to your integrated organic and paid media strategy
How to build your professional community on LinkedIn using a mix of organic opportunities
How to effectively reach your organic and paid audiences and measure impact
Start creating your perfect blend of organic and paid now.