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Tech marketers count on LinkedIn ads to reach audiences that help grow their business.
Zycus achieved a 7.4X ROI using precision targeting on LinkedIn
Challenge
Zycus had low brand awareness amongst their target audiences, including senior procurement professionals with decision-making powers.
Solution
Zycus leveraged LinkedInʼs Matched Audiences to serve relevant content, resulting in quality conversations with their target audience.
Results
- Lowered cost-per-lead
- Increased conversion rate by 150%
- Improved ROI 7.4X
A few reasons why tech marketers prefer to advertise on LinkedIn:
774+
Million members
Reach your ideal tech customers when theyʼre most active
#1
Platform for lead generation
Generate higher quality leads in a professional environment
#1
Most trusted social media platform
Use accurate data to measure, inform, and optimize campaigns
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“LinkedIn allows us to achieve a kind of laser targeting that ensures we reach the right audiences with the right content, thus, boosting engagement and chances of conversion. They will continue to be a significant part of our marketing strategy as it has brought much value when it comes to engaging and converting relevant prospects.”
Ashish Agrawal, Head of Digital Marketing & Strategy at Zycus
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“LinkedIn is undeniably our best platform for B2B marketing. Our audience already uses and trusts LinkedIn. This makes the process of targeting, engaging, nurturing and converting them highly efficient and effective.”
Nicole Wang, Regional Marketing Manager at LucaNet ASEAN -
“The biggest benefit that LinkedIn provides is the ability to target precisely and not waste dollars on accounts that our sales team doesnʼt care about.”
Arti Prasad, Head of Social and Paid Media at MoEngage -
“Building readership for a new executive publication is not easy, particularly because thereʼs a lot of valuable content out there. With LinkedIn, we were able to laser-focus our targeting efforts and generate a remarkable volume of quality leads.”
Natalie Drucker, Global Head of Digital — Marketing at ThoughtWorks -
“With LinkedIn, weʼre seeing a lift of 17% in brand favorability.”
Rod Strother, Director, Digital and Social Center of Excellence at Lenovo -
“LinkedIn has been a great partner for Noodle.aiʼs growing marketing initiatives, helping us achieve our top three OKRs: generating qualified leads, building brand equity, and attracting and retaining top talent.”
Gail Moody-Byrd, CMO at Noodle.ai
