Single Image Ads Specifications | LinkedIn Marketing Solutions

Illustration of three people standing around a desk

Design Recommendations

File Type: jpg or png
File Size: 5 MB
Image Ratio:
1.91:1 (horizontal, desktop and mobile)
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)

Text Recommendations

Ad name (optional): 255 characters
Headline: 70 characters
Introductory text: 150 characters
Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).

Technical Requirements

File Type: jpg or png
File Size: 5 MB

Horizontal / Landscape
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 - 1200 x 628 pixels

Square
**LinkedIn recommends this aspect ratio for best performance on CTR.
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 - 1200 x 1200 pixels

Vertical
Minimum: 360 x 640 pixels
Maximum: 1254 x 2400 pixels
Recommended:
1:1.91 - 628 x 1200 pixels
2:3 - 600 x 900 pixels
4:5 - 720 x 900 pixels