Make it visually compelling.
Take time to craft a compelling headline and cover image. Create visual interest with rich media, like images, videos, and pull quotes.
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Keep it readable.
Plan for content to be relatively concise, between 500 and 1,000 words. Lean into bulleted lists or short sections that make your content easy to consume.
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Ask for the engagement you want.
End your post with a call-to-action, like a question that spurs comments or a request to tag a colleague.
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Help drive viewership.
Tag the author of the Article in the post promoting it, if applicable. Share the Article to your LinkedIn Page multiple times.
