LinkedIn's Guide to Legendary Lead Gen Campaigns

A handbook for marketers who are ready to reach the next level of results.

LinkedIn's Guide to Legendary
Lead Gen Campaigns

A handbook for marketers who are ready
to reach the next level of results.

LinkedIn's Guide to Legendary
Lead Gen Campaigns

A handbook for marketers who are ready
to reach the next level of results.

Here’s Your Guide to Legendary Lead Gen on LinkedIn

Why settle for great… when you could be legendary?

B2B marketers around the world are using LinkedIn for lead generation, and seeing the results. Bringing together decision makers, senior executives, and purchase influencers within a professionally-driven community, LinkedIn’s audience has twice the buying power of an average web audience.

The people you need to reach and engage are on the platform. LinkedIn offers the tools and targeting capabilities to do so with precision and impact. The key to rising above your competition lies in using these features to the fullest, and tapping into partner solutions and integrations.

This guide serves as your handbook to doing just that. LinkedIn’s Guide to Legendary Lead Gen Campaigns is for B2B marketers who want to take the next step by incorporating different elements of the marketing tech stack. Inside you’ll find:

Stats and insights to make your case for investing in lead generation on LinkedIn

An overview of the fundamentals and basics of LinkedIn lead gen, including tools like Sponsored Content, Message Ads, Lead Gen Forms, Matched Audiences, and Conversion Tracking

Tips to improve your effectiveness and reporting by taking advantage of techniques like automation, revenue impact reporting, lead routing, and more.

In-depth looks at partner solutions and integrations, with direct insights from these brands on how the technologies connect to LinkedIn and solve key lead gen challenges

Ready to achieve legendary status? The first step is only a click away. Check out our new guide: LinkedIn’s Guide to Legendary Lead Gen Campaigns