In 2021, venture capital funding broke records in startup investment in the US and worldwide.
$437B
invested in startups worldwide₁
₁CBInsights State of Venture Q3 2021 ₂Crunchbase Global Venture Capital Report Q3 2021
$210B
invested in US startups alone₁
$49B
invested in Seed-stage startups globally₂
In response to a record-breaking year for funding, we’ve taken a close look at how B2B startups leverage LinkedIn to achieve growth and navigate key business challenges.
Startups validate product market fit by reaching and engaging their target audience with LinkedIn insights.
Meet earlier revenue expectations
Startups meet earlier revenue expectations by converting high-value prospects through LinkedIn lead generation.
Capture share in crowded markets
Startups capture share in crowded markets by capitalizing on LinkedIn's engaged community to connect with key decision-makers.
Discover how LinkedIn can help your business achieve marketing effectiveness
Reach and engage your target audience
By advertising on LinkedIn and leveraging audience insights, startups can expand their presence to precisely engage their ICP and ultimately validate product market fit.
Convert high value customers with ease
Early-stage startups rely on LinkedIn's best-in-class lead generation features to capture high-potential leads and effectively see conversion for early revenue impact.
Connect with key decision-makers
Startups capture market share by building brand recognition and connecting with ready decision-makers through existing demand for content on LinkedIn.
5 Steps to get started with LinkedIn
1. Choose your objective:
Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.
2. Select your targeting criteria
Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.
3. Choose your LinkedIn ad format
Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.
4. Select your budget and schedule
Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.
5. Measure and optimize your campaign
Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.
Grow your business with LinkedIn ads
Submit your email below to receive a unique link to continue creating your LinkedIn ad campaign. We recommend opening the link on desktop for the optimal experience.
