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The world of financial services marketing has changed. The global pandemic. The acceleration of digital transformation. The embracing of ESG. All will lead to a new operating model. A new set of challenges and opportunities for strategic financial services leaders.

Trust. Authenticity. Flexibility.

None of these words are new to marketers in the sector. But the importance of such terms has never been greater. In our Finfluence report, created in partnership with The Future Laboratory, we help marketers understand how these trends are unfolding, and how we can already see them in action.

Engaging the expertise of some of the leading voices in the sector, we explore:

  • How the proliferation of digital information often brings confusion and doubt - creating demand for marketing that exhibits humanity and brings clarity
  • The way Gen Z is seeking to re-assemble, rebuild and decentralise society, often with the support of brands
  • New visions of community built on peer-to-peer connection and social empowerment
  • The role of emerging technologies such as the metaverse in reconceptualising financial services and its marketing

The experts featured in our Finfluence report will help put you one step ahead of these trends.

Download the report today to understand the top trends influencing financial services marketers now and in the future.

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