Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Dynamic Ads

Engage prospects with ads automatically personalized to them

Create Dynamic Ads
Animation that shows how a dynamic ads appears in the LinkedIn newsfeed

What you can do with LinkedIn Dynamic Ads

PERSONALIZE THE EXPERIENCE FOR YOUR AUDIENCE

Capture attention with personalized ads featuring each professional’s own LinkedIn profile data, like photo, company name, job title, and more.

AUTOMATE INDIVIDUALIZED CAMPAIGNS AT SCALE

Launch campaigns quickly using automatically and individually populated Dynamic Ads throughout the LinkedIn desktop.

CUSTOMIZE ADS FOR YOUR MARKETING OBJECTIVES

Tailor your ads to build brand awareness, drive traffic, convert prospects, and measure and optimize your results directly in Campaign Manager.

Ways you can use LinkedIn Dynamic Ads

Dynamic Ads success stories

"By showing targeted user profiles next to our brand, Dynamic Ads allow us to send highly-targeted messages, introducing and familiarising our business with our audience. This has resulted in higher engagement and an increase in conversion rates."


Tom Metcalfe
Senior Lead Gen Executive
In Touch Networks

 

View case study

"Our need for brand awareness in each region was imperative. LinkedIn Dynamic Ads were a great way to quickly create personalized follower ads targeting the exact audience we are looking to attract. I definitely plan to continue implementing these personalized ads as we expand globally."

 

 

Heather Barnhart
Social Media Marketing Specialist
Procore Technologies

"Expanding our LinkedIn advertising to Dynamic Ads has allowed us to substantially expand our audience reach. Dynamic Ads have allowed us to increase our lead pool by 25% while costs are 24% more efficient than previous efforts."

 

Carolanne Hornung
Account Manager
3Q Digital, on behalf of Vistage

How to get started with Dynamic Ads

Choose your campaign objective

Draw in your audience and build relationships with your prospects with personalized Dynamic Ads throughout the LinkedIn desktop experience. Use one of our pre-built templates to build your creatives. Because each ad customizes for each individual based on their profile data, you can scale your campaigns quickly.

 

Run personalized ads to drive results throughout the funnel. You can customize your Dynamic Ad campaigns to boost awareness, engagement and conversions.

Learn how to set up Dynamic Ads
Screenshot of Campaign Manager: Objective view

Build Dynamic Ads based on your objective

Versatility means more ways to achieve your business goals. When you build a Dynamic Ad, you have multiple formats to choose from.

 

To build brand awareness, use LinkedIn follower ads to promote your LinkedIn Page to seamlessly acquire followers. To drive conversions, use LinkedIn spotlight ads to showcase your product, service, event, and more to increase traffic to your website or landing page. To generate leads, use content ads to feature your piece of content to instantly capture leads when it’s downloaded.

View Dynamic Ad formats
Screenshot of 2 ad, each one showing a different CTA: Follow, Request demo, Preview or download content

Measure and optimize your results

Access reporting directly in Campaign Manager to evaluate campaign performance. Test different Dynamic Ad creatives  — feature your logo, swap in a relevant icon, or include a custom background image to showcase even more of your brand.

 

You have the flexibility to get the ROI you want, and you can install an insight tag on your website to get conversion data using LinkedIn Conversion Tracking.

See best practices
Screenshot of the newsfeed with a Zoom on a Dynamic Ads with CTA: Request demo

Learn more about Dynamic Ads

Dynamic Ad tips

Read these tips to learn how to set up a Dynamic Ads campaign and optimize your current personalized ads.

Get tips
Screenshot of a Dynamic Ads with CTA: Follow

LinkedIn marketers use Dynamic Ads

See 4 ways the LinkedIn marketing team uses Dynamic Ads to exceed our own objectives.

Learn more
Screenshot of a Dynamic Ads with CTA: Join now

How to create your campaign

Need help getting started? Learn best practices for launching your first LinkedIn ad campaign.

 

Read now
Screenshot of a Dynamic Ads with CTA: Join now

Spotlight Ads Guide

View all the creative requirements for Spotlight Ads.

Read now
Illustration of two individuals sitting on a couch having a conversation.

Follower Ads Guide

View all the creative requirements for Follower Ads.

Read now
Illustration of two individuals sitting on a couch having a conversation.

Drive stronger results with personalized Dynamic Ads today

Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads

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